A film strip border surrounds a photo of a blue sky with colorful birds flying. Overlayed text reads 'To EVERY MOM' and a prominent stylized 'TM' in the center.

@TOEVERYMOM Brand Strategy, Brand Design, Art Direction, UX Design

TO EVERY MOM

Digital sanctuary & content for modern mothers

Mothers are overwhelmed by advice, expectations and unrealistic portrayal on social media. We built a brand that felt like a handwritten note from a friend.

A reflective mirror lying on green grass with small white daisies, reflecting a blue sky and a card that reads 'Everyday Mom blooming in her own way' with pink and white stripes.
Pink tote bag with white text that reads 'To Every Mom Blossoming in Health, Home, Wealth + Self, Est 2021' on the surface, surrounded by small pink and white flowers in a green grassy area.
A printed branding guide with logo patterns and typography details, lying on grass with small daisies.
A pink baseball cap with the letters 'TM' on it, placed on top of a bowl of several yellow lemons, situated on a textured carpeted floor next to a wooden piece of furniture.
A greeting card with the message: We believe in soft strength, small steps, celebrating sisterhood, dedicated to every mom, placed on a cream-colored, textured fabric background.
Three Polaroid-style photos, one with shadows of a person and dog, one with flowers and a card reading "To Every Mom", and one with butterflies flying in the sky above trees.
Color palette with shades named Bloom, Blush, Peony, Bloom, Petal, and Chai over a blurred floral background.
A person holding a laptop high in the air with a blue sky background. The laptop screen displays a message about nurturing and blooming in the context of motherhood, with three butterflies flying around the laptop.
A smartphone with a pink screen displaying a quote about tending to yourself, on a pink surface with shadows.