A popcorn box with the text 'Popcorn Joy Box' over it, set against a pink background.

Popcorn Joy Box

Monthly snack subscription

Branding, Packaging

Experience the joy of movie night with Popcorn Joy Box, your new go-to monthly subscription box for handpicked, organic popcorn delivered right your doorstep to bring the lobby to your living room. To stand out amongst other packaged snack brands Joy Box needed an eye-catching bold visual identity playing on the classic retro feel-good feeling of going to the movie theatre.

Smart speaker, mobile phone displaying a movie theater scene with the words 'Popcorn Joy Box', and a plant in a pot, all illuminated with red lighting.
A box of popcorn with a red and white design surrounded by pink and white popcorn.
Two black and red popcorn boxes labeled 'Popcorn Joy Box' with white popcorn spilling out.
Two pop corn snack tickets on a dark stone wall, one with pepper truffle flavor and the other with sriracha maple flavor, each featuring images from popular films.
Two popcorn snack labels with movie themes, featuring The Godfather and a film called Pepper Truffle, with images of characters from The Godfather and a dramatic scene from the film Pepper Truffle.
A box of popcorn with the label 'Popcorn Joy Box' and a sign above it reading 'Popcorn Joy Box' in a stylized graphic background.
A box of popcorn spilling out next to a promotional poster advertising popcorn joy box and upcoming delivery service.