Logo for Heron Yoga Studio featuring a heron and flying birds on a light blue background

Heron

Yoga Studio

Brand Strategy, Branding, Website Design, Collateral

Heron is a warm and nurturing lakeside boutique yoga studio located in Port Hope, Ontario.

They came to us searching for clarity and alignment throughout their branding to use for digital and other collateral. and a smooth website to book classes that would allow them to stand out from other local studios.

We dived into their roots to strategically bridge the gap between their mission, values + beliefs and their creative direction. We created a visual identity for Heron that reflects the grassroots vibrance and connection clients immediately feel when they step inside the studio.

Three business cards on a wooden surface. The first is for Heron Yoga Studio, featuring contact information, a QR code, and the studio's address. The second and third cards, partially blurred, promote vacation-related messages with slogans: 'Vaction for your from the EVERYDAY' and 'Vaction for your from the MIND EVERYDAY GRIND,' both branded with the Heron logo.
Silver embossing of the words 'YOGA STUDIIO' and 'heron' along with a small heron figure on dark blue fabric background.
Sunset over the ocean with an orange and yellow sky, and a large green leaf in the foreground. Text overlay reads 'Explore your nature' and 'Heron Yoga Studio'.
Promotional flyer for heron yoga classes featuring a heron silhouette with a scenic beach view inside, and text about class energy levels.
Smartphone with a yoga studio website on its screen, resting on a large, smooth, white shell on sandy ground.
Laptop placed on a large rock outdoors, displaying a program titled 'Classes at Heron' with an illustration of a heron.
A beach scene at sunset with an overlaid graphic and text about nature, featuring a clothespin attached to a photograph of a plant silhouette against the sunset.
A promotional image for Heron Yoga Studio, showing a smartphone screen with the studio's app open. The app's interface displays a dancer with arms outstretched and text promoting wellness, yoga, training, and workshops.